Over two years after launching (even if our launch was the most "soft launch" ever), FoxyCart has gone through a dozen versioned improvements, thousands of forum posts, even more emails, and even more blood sweat and tears. One thing we haven't done up to this point, however, is increase our prices. We wanted to keep our monthly price low both to encourage adoption and to make it an easier sell to our users' clients.
We're finally at the point where we'll be changing things up a bit in order to better serve our customers while giving ourselves a bit more room to grow and improve our offerings as a whole. We take all feedback very seriously, and we've had many (many) of you tell us that we're not charging enough. That said, we're sure that some of our community will hate us for this, so we're trying to approach it with as much discussion as possible in order to ensure everybody knows what's going on and feels good about it.
A few points, first and foremost:
* Any FoxyCart store with an existing subscription will _not_ see their subscription increased.
So with that out of the way:
FoxyCart price increase from $15 to $19/mo:
Effective Jan 01 2010 we'll be raising the price for the "normal" FoxyCart subscription to $19/mo.
FoxyCart Affiliate Program:
At the same time that we roll out the new pricing we'll also turn on our affiliate program, which will provide a $3/mo/store affiliate payment for approved affiliates. More details on the affiliate program will be coming, but if you're interested please signup here
and we'll send more info as it becomes available. You can actually start using all the banners and links from the affiliate system currently, and they will be tracked. We just won't be doing payouts until 2010, and payouts will only be generated from stores at the new $19/mo price point.
FoxyCart "Pro" and "Enterprise":
This will happen _after_ the above two items, but it's part of the same discussion. As we're able (likely by Q2 of 2010) we'll be implementing some changes to FoxyCart's plans, tiering off to have more expensive monthly plans. While the details are still being worked out (and we'd love feedback), some the changes and options are:
- Additional "Pro" and "Enterprise" plans at under $100/mo and under $1000/mo respectively.
- Per-transaction flat fees (NOT percentage fees). We expect this to be somewhat controversial but hopefully it'll make sense in context. All plans will have a monthly allotment of transactions well in excess of what the average FoxyCart merchant processes at this point. Additional transaction fees will likely only be a few cents, but will depend on a few things, including the additional services mentioned below).
- Additional functionality available or included in the "advanced" plans. For example, a Pro plan will include a custom SSL cert and the Enterprise plan will include an EV cert (if desired).
- Email (non-forum) support for certain plans. Shorter response times depending on the plan.
- 3rd party services such as:
--- Industry leading automatic tax rate calculations
--- Identity verification
--- Pre-charge authentication to reduce (and possibly guarantee against) chargebacks
--- Certified email to improve our already solid deliverability
--- * (These services have a per-transaction _cost_, but the cost is easily justifiable in almost all circumstances.)
Additionally, as we continue to improve our features there may be certain functionality that is only available to certain plans, such as:
- Ability to implement a custom gateway
- Ability to include cardholder info in the XML datafeed
- Ability to sell "high risk" merchandise
- Gift certificates / vouchers
- Saved carts and longer lasting sessions
- Multi-currency support
So... all that said:
We're always big on feedback, so please let us know your thoughts. We don't want this to come as a surprise to anybody, nor do we want to be opaque in our decisions. If you're angry about a price increase at this point I'd ask that you quickly look at any other hosted service you know of and check their prices. In almost _all_ cases FoxyCart is cheaper, even when compared to non-mission-critical pieces. FoxyCart is a far more complex system than the average webapp, has far greater security and compliance requirements, and is inherently higher maintenance due to the reliance on 3rd party systems in order to complete transactions.
Also, a note about per-transaction fees:
We feel that per-transaction fees (in excess of the included amounts) are the most equitable way to keep our prices as low as possible for you all (and your clients). If your client is doing 100 transactions a month it's not a big deal and isn't increasing the load on our servers much. If you're doing 10,000 transactions a month (or day) then we're noticing. In order to maintain a high level of service across the board we need to scale _everything_: web servers, database servers, backups, etc. A small per-transaction fee allows us to provide this service for all, without passing the costs along to everybody regardless of usage.
Thanks for helping us make FoxyCart everything you need it to be. Please let us know your thoughts.