My clients are setting up AdRoll for conversion tracking etc.
Since the checkout/receipt pages are in HTML, how can I pull the "conversion value in dollars" as outlined in this documentation?
----SAMPLE FROM ADROLL----
During the rendering of the thankyou page, the Web Framework used for the shopping cart/checkout must add the
following HTML code:
adroll_conversion_value_in_dollars = 100.12
pixel will pull that value through into the system for you.
A simple example in PHP would be:
<?php $conversion_value_in_dollars = 100.12; ?>
adroll_conversion_value_in_dollars = <? echo $conversion_value_in_dollars ?>;