Hi - I have a client that uses Foxycart and it works very well. A while ago we set-up some goals in analytics to monitor conversion rates and so on. One of the things we've noticed is that around 80% of the visitors who get to the checkout page then abandon the transaction and don't complete the sale. Looking around on the web, this figure doesn't seem terrible but doesn't seem great either - abandonment rates generally seem to be around 60%-80%.
My client is obviously keen to improve this because they (probably correctly) take the view that there is some lost revenue here.
I therefore have a couple of questions -
1. Does anyone know if 80% abandonment is about par for the course for Foxycart sites or is it in your experience, not great?
2. Does anyone have any experience of improving the checkout that successfully reduced the abandonment rate?